April 7th 2015

Derbyshire CCC: County club extend partnership with 3aaa

DERBY apprentice training company 3aaa (Aspire Achieve Advance) have extended their partnership with Derbyshire CCC.

The deal, worth more than £500,000 over five years, includes the extension of the stadium naming rights of the 3aaa County Ground until the end of 2020.

The partnership will also see the newly-redeveloped pavilion renamed as the 3aaa Pavilion and the company’s name on the club’s NatWest t20 Blast shirt through to 2018.

In March 2014, 3aaa become the club’s first ever ground naming rights partner.
“We are delighted to extend our partnership with Derbyshire and proud to be supporting our local county cricket club,” said 3aaa director Peter Marples.

“The partnership will allow us to continue to raise our profile and strengthen our brand awareness through local and national media and corporate clients taking advantage of the new state-of-the-art facilities on offer at the 3aaa Pavilion.

“The club’s 1870 Business Club has provided us with a forum for connecting potential apprentice employers and, as a Derbyshire-based business, we are keen to continue to contribute to businesses at the heart of the local community.”

Derbyshire chief executive Simon Storey added: “We want to build on the exciting progress of the last 12 months with 3aaa which has brought great benefits for both parties.

“We are proud to be so closely associated with an organisation in the same year OFSTED recognised them as the only independent training provider to achieve Grade One Outstanding.

“We’ve had a great experience with our own 3aaa apprentices who have been able to step straight into their respective roles.

“We are looking forward to continuing our partnership which will provide the club with long-term security as we seek to build a successful team that the county of Derbyshire can be proud of.”