January 13th 2015

3aaa Nottingham Apprentices treated to Nottingham Forest FC visit

On Friday 9th January, a group of IT Apprentices from our Nottingham were treated to a tour of Nottingham Forest Football Club as they celebrated their final day of learning within the Academy.

The Apprentices were presented to and given an insight into how important IT, Social Media and Digital Marketing are to the running of the football club as a whole on a daily basis. Between the two of them,  IT Manager, Steve Dickman and Multimedia Editor, Matthew Roulstone showed the Apprentices ‘A day in the life’ of the IT and Multimedia at Nottingham Forest Football Club.

Firstly, IT Manager Steve Dickman discussed how important IT is to the running of the football club both on match days and in preparation for match days. He then showed the Apprentices some of the tasks that he completes and discussed them in more detail. Steve was himself an Apprentice at the start of his career and has now progressed to play a pivotal role at the football club, citing his Apprenticeship as the main reason behind that. He told the Apprentices “The world is your oyster with an IT Apprenticeship as every business requires IT support. The ability to learn and keep current is integral to your progression”.



Secondly Multimedia Editor, Matthew Roulstone spoke about how important his role was to the running of the club and also commercially. Matthew is in charge of all of Nottingham Forest’s Social Media platforms as well as their website and video content both on a match day and in the week. Within the presentation, he stressed just how important to IT and Digital Marketing department were from a commercial point of view. “Part of my role is to get constant messages out to the supporters on Social Media and our website. This is integral to driving ticket sales for the matches as that piece of information on Twitter could be the reason why a supporter buys a ticket for the next match”. Matthew also attends all matches and provides kick by kick commentary to followers on Twitter.

Finally, the Apprentices were given an insight into how their IT skills could help the coaches and actually have an impact on the pitch as well as off it. The fascinated Apprentices were shown how they can use their skills to take clips from matches and training and add them to an easy to watch file that could be handed over to coaches, which the coaches could then present to players to show them tactics and help them improve.

The insightful day was finished off with a tour around the stadium and all of the 3aaa staff and Apprentices were really impressed and inspired with everything that they had learnt. Nottingham Academy Manager Jim Horne said “The IT team at Nottingham Forest showed us all that every business needs IT support and hit home just how important it is. On top of this, they showed us how they use Social Media and Digital Marketing at the forefront of their business to drive income. At 3aaa we aim to use the ‘power of sport’ to inspire our Apprentices as many young people are motivated by the sporting environment and their sporting heroes and today has shown them the impact they could have if they choose to work within this industry. Thank you to the team at Nottingham Forest for an excellent day”.

You’ll now find a 3aaa Academy in Bedford, Birmingham, Brighton, Bristol, Cambridge, Chelmsford, Croydon, Derby, Guildford, Leeds, Leicester, Liverpool, London, Maidstone, Manchester, Milton Keynes, Newcastle, Northampton, Norwich, Nottingham, Oxford, Peterborough, Reading, Sheffield, Southampton, Tamworth, Warwick, Watford and Worcester.

We’ll soon be opening Academies in Basildon, Bradford, Gloucester, Stoke, Swindon and York.

If you’re an Employer looking to take on an Apprentice or a young person looking to take your first steps into an exciting career in IT, Digital Marketing or Accountancy, get in touch with us today: 0844 504 3174 or www.3aaa.co.uk