Digital Marketing

Explained

At 3aaa, we specialise in the delivery of the Level 3 Digital Marketing Apprenticeship. We are working with the next generation of Digital Marketing experts who are enthusiastic and passionate about starting a career in this growing sector.

With this sector becoming more prominent every day, your Apprentice is taught to understand how Digital Marketing can positively impact on your business and help you take it onto the next level, using a range of different tools.

We also offer the flexibility within the programme to ensure that you can mould your Apprentices in exactly the way that you choose.

key facts

the figures that matter to you

  • £3.40per hourMinimum Apprentice Wage
  • 30hours p/weekMinimum hours p/week*
  • 2years maxCourse Length**
  • 90%success ratefor 3aaa Apprentices
* A minimum of 30 hours per week with a maximum of 40 hours per week.
**A maximum of 2 years for Level 3 progression onto Level 4.
A maximum of 12 months if it is decided that the Apprentice will only do Level 3.

technical details

the important stuff



Course Name, Details and Length:
Level 3 Diploma in Digital Marketing
- A maximum of 2 years for Level 3 progression onto Level 4. A minimum of 12 months if it decided that the Apprentice will only do Level 3.
- Training will be delivered by our industry experienced team, with the Apprentice attending their local Academy, through independent study and ongoing training in the work place.
Your Apprentice will be required to attend the 3aaa Training Academy for an intensive 3 day block study, at the start of training. This is followed by attendance at the Academy on day release every month for the next 10 months of the Apprenticeship.
Your Apprentice will work towards:
- Level 3 in Digital Marketing
- Level 2 Functional Skills in ICT, Maths or English (Where applicable)
Your Apprentice will learn how to:
- Understand how to evaluate the effectiveness of a marketing strategy
- Understand how to assess market opportunities for new products and/or services
- Understand how analytics can be used to optimise digital marketing campaigns
- Be able to run a content marketing campaign
- Understand requirements for online display advertising
- Understand Search Engine Optimisation (SEO)
- Understand principles of Social Media advertising and promotion
- Understand how to use e-mail and online marketing
Responsibilities within their role could include:
  • - Managing and monitoring online communities
  • - Working with businesses to promote, utilise and increase presence through Digital Marketing
  • - Copy writing and media placement
  • - Development of a Digital Marketing strategy including Social Media
- Managing and monitoring online communities
- Working with businesses to promote, utilise and increase presence through Digital Marketing
- Copy writing and media placement
- Development of a Digital Marketing strategy including Social Media

did you know?

  • 96% of Employers report that taking on an Apprentice benefits their business.
  • Research states that 81% of consumers would prefer to use a company that employs Apprentices.
  • 88% of employers who employ apprentices believe that Apprenticeships lead to a more motivated and satisfied workforce

ofsted outstanding

What ofsted said?

“3aaa keep extremely well-maintained partnerships with employers and stakeholders ensure that the company consistently meets needs both locally and nationally.” Ofsted November 2014

level 4 progression

don't stop at level 3

There are excellent progression routes available to your Digital Marketing Apprentice as they move onto a Level 4 qualification. After completing their Level 3 qualification, they will then progress on to Level 4 Digital Marketing, allowing them to enhance their skills and knowledge.

Your dedicated Recruitment Executive will be on hand to discuss any questions you have regarding the Level 4 Apprenticeship programme. An Assessor will regularly visit you and your Apprentice in the workplace to carry out onsite reviews and assessments. This ensures that your Apprentice is on track with their work and that you as their employer are fully informed of their progress.

In this continually evolving sector, a Digital Marketing Apprentice will add real value to your business and help set you apart from your competitors.

Please speak to a member of the 3aaa team to discuss your progression.

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