July 25th 2014

Chill Factor Refrigeration

Unsure about how an Apprentice can help transform your business? Chill Factor Refrigeration in Nottingham saw the demand for a Social Media Apprentice within their company in an ever evolving business environment. Luke, a Level 3 Social Media Apprentice from the 3aaa Nottingham Academy proved to be the perfect fit.

Darren Goose, Managing Director of Chill Factor Refrigeration in Nottingham:

We took Luke on as a Social Media and Digital Marketing Apprentice back in March 2014 and at first we weren’t quite sure of how he and the Apprenticeship could benefit our business.

Using the skills and knowledge he had already learnt at the 3aaa Nottingham Academy with his tutor Andy Hughes, as well as working with me to develop the digital marketing plan for the business, Luke spent time setting up Chill Factor on the social media sites that he deemed to be the most suitable. Once we were all set up with polished profiles and a well thought out plan of approach for the new business venture, we began to get noticed and started building up a strong following.

It didn’t take long for us to get noticed by the right people and we were soon approached by our very first customer from social media. COOK, West Bridgford had contacted us to discuss maintenance contracts covering their many on- site freezers and we were more than happy to provide them with a quote. We felt as if we had hit the jackpot when COOK later contacted us to say they were happy with the quote and wished to proceed with the maintenance contract.

Whilst Luke was setting us up on social media, he was also teaching me about the benefits of it and how to get to grips with the interfaces. With Luke’s knowledge and help it didn’t take long for me to become comfortable using the social platforms with my own personal accounts. As an ambitious business owner, I then set about developing my own social media presence and before long I was approached by a likeminded businessman at Belle & Jerome who were looking for someone to take over from their previous Refrigeration & Air Conditioning repair company. After having a meeting and assessing their equipment at both the Beeston and West Brigdford shops, we set out to prove ourselves to Belle & Jerome, providing a swift and quality service. We now share a healthy working relationship with them to date.

Our most recent success comes from EverSo Catering Ltd, who contacted us through Twitter to perform a service on their walk in chiller. After completing the job they asked us to quote to install a new walk in chiller, to move a walk in chiller, install a new walk in freezer and quote for a maintenance contract covering all of their equipment. A truly wholesome result that we are extremely happy about thanks to Social Media.

That’s three long lasting customers for Chill Factor in the space of only 3 months from when Luke started. We are more than clear on the benefits of the Social Media & Digital Marketing Apprenticeship and we look forward to seeing what else it can bring us in the future!”